“I have never had clarity. I have only ever had trust.” Mother Theresa

Within two hours of reading that somewhat stunning statement from Mother Theresa, I heard spiritual leaders talking about “The Fog of War.” They were not talking about the trenches of WW I, but spiritual fog that sneaks up on us. From my experience and my research on stress, depression and burnout, that “fog” is predictable and nearly always shrouds us the day after, or second day after, a demanding event. It is the body and soul calling for recuperation. Therefore building recovery/restoration time into your schedule pays dividends. “Fog” describes loss of clarity concerning your calling, your business or what you are to do next.

Jeff Goins writes, “When your calling is vague and unclear, you’re on the right track.”

Which is it? Clarity or unclear? If people miss the point of what you do, what business you are in and what you want from them, you lose. And probably go out of business. Clarity is a required field in business and all marketing. The problem with most websites is they lack clarity concerning the product, who the product is for, how to get it and why.

• Bring clarity to how your product works and what it does
• Make customers wonder how they’ve lived without your product this long
• Help customers see why your product outshines the competition
• Help narrow the gap between a prospect feeling interested and actually taking action

Donald Miller interviews Juliet Funt, the daughter of Allen Funt of Candid Camera. The link to the podcast interview is:
http://buildingastorybrand.com/ The title: —“The high cost of overload….”

She has great business and life perception on how to gain and maintain clarity. I have no suggestion why Mother Theresa did not sign up for Ms. Funt’s seminar “White Space at Work.”

The message I keep reading and hearing is, “Be clear on who you are, what you are devoted to doing, selling, service to provide, what you are giving your life to. Clarity is rule one for business, therefore marketing. But more critical: pertaining to life itself. Therefore Ms. Funt’s interview is helpful. Maybe life changing.

©2017 D. Dean Benton dean@deanbenton.org
Writer, wonderer, part time worrier, full time hunter for a better way.